Look out for the hungry crowd.

Spending five hours in a queue for the recent Banksy exhibition at Bristol museum got me thinking. It takes a lot of people to make a five hour long queue. What an opportunity for an entrepreneur. Yet other than an ice cream van and one umbrella seller no-one was taking advantage.

Five hours is a long time. People needed to eat and drink, some wanted something to read or listen to and some might have been willing to buy or hire a seat.I’m sure some would have paid someone else to stay in the queue for them!

This exhibition was on for about 10 weeks throughout the summer holidays and there were long queues most days. Visitors came from far and wide yet there was little done to promote Bristol’s other attractions and services to this captive audience. Some people in the queue were planning to stay over night so where would they go for dinner, what might they do with their evening, where could they go the following day?

One enterprising artist recognised the marketing opportunity of a queue of people wanting to see an art exhibition and distributed flyers for his life drawing class. Surely the local restaurants, taxi firms etc. could have done the same. Entertainers could have put on a performance and invited the audience to buy tickets for a show or book them for a party.

Are you missing a hungry crowd under your nose? Have you seen a crowd but don’t know how to tap into the potential? We can help you to identify ways of tapping into your target market to make sure that you don’t miss out on a big opportunity. Give Glenda a call on 020 8991 2767 or email her at glenda.shawley@thetrainingpack.co.uk to see how we can help.

And was it worth the five hour wait? Well it was certainly an entertaining and innovative exhibition and I’m really glad I went but is anything worth queueing for five hours? The jury is still out on that one!


3 thoughts on “Look out for the hungry crowd.

  1. Glenda hi – Queues!!! … Who needs them? A challenging topic and thank you for your creative and imaginative suggestions … If you are like me, you cannot stand queues … And they can be a source of tremendous frustration … almost always equate with “a waste of time” … a major crime in my book! And an irresistible opportunity to get bogged down in the frustrations … beat myself up … and compounds the problem!

    So, if you’re into the journey … focused on your goal … and eager to reach your destination. … Getting stuck in a queue … a traffic jam … no longer in motion … That feels like it’s going nowhere … Stranded in No Man’s Land … No longer at the helm … At the mercy of time … as the minutes tick away … and as the prospect of no longer reaching your destination (in time) grows by the second … feelings of increasing negativity can sometimes be difficult to keep in check … And can quite quickly build into a significant self-management issue … Especially if you are running late … and plan to arrive calm, receptive and positive … and in a state of mind where you can fully enjoy what you have been waiting for!

    And so this prompts the related issue of how to accept the condition? … Let go of the frustrations? … so we can creatively occupy and utilise our Inner Space or the Outside World immediately around us to pass the time?

    And so would like to add to the question and an invite you to share your experiences and stories of useful and pleasurable pursuits … and strategies … that work really well for you to pass the time when stuck in a queue / running late … And how you avoid the experience of it becoming a “waste of time” … and … instead … transform it into a useful preparation for arriving in good shape … relaxed and still full of positive anticipation?

    • One advantage of this queue was the opportunity to spend five hours with my kids who were not distracted by TV, computers and other electronic devices. It’s reassuring to know that they can still hold a civilized conversation!

      We were able to consider the to do list prior to her leaving home for university. We got chatting to other people in the queue some of whom were at the university so managed to pick up a few tips.

      It was also an advantage to be able to stop and think, a luxury I get too little time for.

      I think with every thing in life you have to make the best of it. We knew we would have to queue (but were hoping no more than three hours) and everyone else in the queue was there for a common purpose so topics of conversation were not hard to find. However after five hours we could so easily have been disappointed, the fact that we were not is a tribute to a very talented artist.

      • Glenda hi,
        Thanks for this. Brings back fond memories of queuing for gigs … and where the queue forms an extension of the event. A tad different to a traffic jam … and probably not the best of analogies. Appreciate your positive attitude and reminder to make the best of things. Was also struck by how in the opening message your creative marketing juices were busily whirring away. Next time I am stuck in a jam, I shall think of you … take a leaf out of your book … and remember that there is no time like the present to think marketing. So thanks for the lead …
        Best wishes,

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