Spending five hours in a queue for the recent Banksy exhibition at Bristol museum got me thinking. It takes a lot of people to make a five hour long queue. What an opportunity for an entrepreneur. Yet other than an ice cream van and one umbrella seller no-one was taking advantage.
Five hours is a long time. People needed to eat and drink, some wanted something to read or listen to and some might have been willing to buy or hire a seat.I’m sure some would have paid someone else to stay in the queue for them!
This exhibition was on for about 10 weeks throughout the summer holidays and there were long queues most days. Visitors came from far and wide yet there was little done to promote Bristol’s other attractions and services to this captive audience. Some people in the queue were planning to stay over night so where would they go for dinner, what might they do with their evening, where could they go the following day?
One enterprising artist recognised the marketing opportunity of a queue of people wanting to see an art exhibition and distributed flyers for his life drawing class. Surely the local restaurants, taxi firms etc. could have done the same. Entertainers could have put on a performance and invited the audience to buy tickets for a show or book them for a party.
Are you missing a hungry crowd under your nose? Have you seen a crowd but don’t know how to tap into the potential? We can help you to identify ways of tapping into your target market to make sure that you don’t miss out on a big opportunity. Give Glenda a call on 020 8991 2767 or email her at firstname.lastname@example.org to see how we can help.
And was it worth the five hour wait? Well it was certainly an entertaining and innovative exhibition and I’m really glad I went but is anything worth queueing for five hours? The jury is still out on that one!