Dixons: The results are in

Thanks to everyone who voted in our, not very scientific, poll on the Dixons advertising campaign. The results were that 78% felt that the advertisements would make them buy via the Dixons website. Maybe I’ve got it wrong though I’m still of the belief that the campaign was high risk and not a role model for small businesses on tight budgets. Hats off though for a campaign that has provoked so much debate and, if our results are an accurate barometer of behaviour, for one which has achieved its objectives.


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