My husband and I recently visited the Ideal Home Exhibition as part of our research into our new kitchen. We were particularly interested in a recycling compacting station which will apparently be launched at the Grand Designs Live exhibition next month.
A very pleasant gentleman explained how the system worked and it sounds great. Unfortunately he couldn’t show it to us because it isn’t being launched until next month, nor could he give us a price. It’s a shame but I understand that. However what I don’t understand is why he didn’t take any contact details for us.
It can’t be cheap to take a sizeable exhibition space at the Ideal Home Show (unless it was part of the deal to launch at Grand Designs). Staffing costs for a 16 day exhibition would be fairly significant. However what’s the point if you don’t use the opportunity to build a database? We had shown genuine interest and explained that we will be having our kitchen refitted imminently so we are good prospects for the new unit. We should be receiving a mailing from the company when the product is launched but we won’t be because the company doesn’t know who we are.
Make sure that you take every opportunity to capture the contact details of those people who show an interest in your business. So to show we practice what we preach, if you would like to be added to our mailing list just email your contact details to firstname.lastname@example.org; you’ll be able to unsubscribe at any time if you don’t find the information useful. I look forward to hearing from you.