Did you catch Paralympic athlete David Weir on ITV’s Sports Life Stories this week? If not you can see it here for the next month or so. What has this to do with a business blog I hear you say, well it’s about resilience. Towards the end of the programme David talks about the struggle to win his fourth gold medal at the 2012 Paralympics in London.
David’s fourth gold came in the wheelchair marathon. By the time he entered the event he had already won the 800m, the 1500m and the 5000m. In the film he talks about his struggle with exhaustion. He was close to giving up early in the race but the roar of the crowd boosted him. He talks about finding ways to keep going and he tells of the interaction with another competitor making him angry enough to push for the line at the end of the race.
I was there. I saw a man fighting for victory, a man who was digging deep, I saw sheer determination.
What has this to do with business?
In my experience most of us give up too soon in our businesses. We drop new ideas before they’ve had long enough to work when a small tweak might be all that was needed. We give up on marketing campaigns because the response is slow. We stop delegating tasks because it’s quicker to do it ourselves.
We need to take a leaf out of David Weir’s book. We need to find our own crowd to cheer us on when our resolve is low. We need to find our equivalent of beetroot juice to boost our energy and fighting spirit. We need someone to fire us up to strive for the finish line.
So the next time you find yourself ready to throw in the towel take some inspiration from David Weir and find a way to keep going, you’ll probably be glad that you did.