Is it time for some pruning?

I finally made it out into the garden for a couple of hours yesterday, not before time! In my absence some of the plants have gone mad and pretty well taken over leaving little room for new growth or for the more delicate plants to flourish. This got me thinking how business can be much the same.

There's little space for new growth here.

There’s little space for new growth here.

Do you have demanding clients or major projects that take over the majority of your time? Do you find that the patient, less demanding clients are often knocked off the ‘to do’ list by your more aggressive customers? I think most of us could say yes to these questions on occasion.

We can also find our time is so full with existing work that we have no space in the diary for prospecting for new work. This can be dangerous. Clients change management, change priorities or even cease trading and we can find ourselves out in the cold.

Take control

I know that a few focused minutes every day will get my garden under control. Time with the secateurs will curtail the rampant vegetation. A bit of tender loving care will allow new plants to flourish. A few minutes every day will enable my garden to have a better balance and it’s the same with business.

Set aside a few minutes, or an hour every day to deal with your less demanding customers or to work on your marketing. Should you be cutting back on some of the time you spend on your more demanding clients?

My own experience is that the more demanding clients are often not the most profitable because they ask for far more than they are paying for. So it’s not unreasonable to set boundaries for them in the same way that pruning sets boundaries for the more thuggish plants. Remind your clients what your terms of business are and be firm but fair in managing their expectations. That way you will have time and energy for your quieter customers and for finding new prospects so that your business will flourish well into the future.

Do you need a gardener?

Sometimes though the garden gets so far out of control that we need to bring in specialist help. Again it’s the same in business. Sometimes we have so much to do running the business that we need specialist help with our marketing. If that’s you book your free 30 minute consultation to see how we can help you to grow your business.

Glenda Shawley of The Training Pack helps small businesses to grow by finding ways to sell more to new and existing customers. To find out how we can help you email hello@thetrainingpack.co.uk

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