Many people see LinkedIn as the social networking site for those in, or wanting, a corporate career, and in many ways it is but it can also be useful for growing businesses.
What to use Linked In for
Linked In is described as the professional networking site so is great for establishing your qualifications and experience for your role.
- Ensure that your profile is fully completed with details of your skills, qualifications and experience so that any prospects checking you out get an accurate picture
- Invite clients and former colleagues to write a testimonial to add weight to your claims (In my opinion the endorsements are not worthwhile as I know from experience people will give endorsements without ever using your services) but testimonials take more effort and are therefore seen as credible,
- Link your blog to your Linked In page so you can demonstrate current expertise and keep your page alive without too much time or effort.
- Consider setting up a business page to tell prospects more about your business
Get introductions to key targets
The concept behind Linked In is that we are never more than six connections from anyone so it’s a great place to find ways to connect with key targets. Search for your target by name or job role and then Linked In will show you how you are connected.
For example, on my bucket list is writing a book so I decided to search for a commissioning editor of business books at McGraw Hill, one of the leading publishers in the category. I found that I only need one connection to get an introduction! So if you have an ideal prospect, someone you want to joint venture with, or someone you want to pitch to, why not search for them on Linked In and see who could introduce you? Just make sure your profile is up to date first.
Do you have any success stories on Linked In? Please share them here.